THE WORLD’S MOST REPUTABLE COUNTRIES IN 2014

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Country RepTrak by the Reputation Institute, an international reputation management consulting firm based in New York and Copenhagen, measures and assesses the reputations of 55 countries around the world from the viewpoint of more than 27 000 consumers of the general public in the G8.>p>

The results features the reputation of each country overall, as well as specific details on what drives trust and support for countries. The insights generated through the Country RepTrak study can help to establish key performance indicators that support a country’s brand & reputation initiatives, to inform strategic marketing campaigns to grow tourism & business development and to identify weak reputational areas for improvement and positive areas to leverage.

Topping the list this year: Switzerland, which edged out Canada, the No. 1 country for the previous three years. Sweden comes in third, down from second last year. Finland is the biggest gainer in the top 10, moving up to fourth place, from eighth last year. The US is down at 22, behind Brazil and just above the Czech Republic.

The Reputation Institute also produces annually “City RepTrak”, a study of the reputation of 100 cities throughout the world.

2014 ranking

Country RepTrak 2013

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TOP 55 RANKING: (2014)

1 Switzerland 76 2 Canada 75,6 3 Sweden 75,1 4 Finland 74,6 5 Australia 73,8 6 Norway 73,7 7 Denmark 73,4 8 New Zealand 72,5 9 The Netherlands 71,1 10 Germany 69,9 11 Austria 69,1 12 Belgium 68,5 13 Ireland 68,5 14 Japan 68,4 15 The United Kingdom 66,7 16 Italy 65,8 17 France 64,8 18 Spain 64 19 Portugal 60,6 20 Singapore 60 21 Brazil 57,5 22 The United States of America 56,4 23 Czech Republic 55,5 24 Poland 55,4 25 Thailand 55,1 26 Argentina 53,6 27 Peru 53,3 28 Malaysia 53 29 Taiwan 52,3 30 Chile 52,3 31 Greece 52,3 32 South Africa 51,4 33 Philippines 50,8 34 Qatar 50,3 35 UAE 50,2 36 India 49 37 Venezuela 48,6 38 Mexico 48,5 39 Turkey 48,1 40 Indonesia 48,1 41 South Korea 47,4 42 Israel 47 43 Egypt 43,6 44 Romania 42,7 45 Ukraine 42,6 46 Kuwait 42,4 47 Colombia 40,8 48 Saudi Arabia 40,5 49 Kazakhstan 39,5 50 China 39,4 51 Algeria 38,4 52 Russia 36,3 53 Nigeria 34,9 54 Pakistan 30 55 Iran 26,9 The World’s Most Reputable Countries, 2014

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